Insights, tips, and strategies to help grow your business.
According to 2025 industry data, the cost per lead for home service contractors can range from $3 to $500, with referral leads having the highest close rate of 50%+. However, most contractors are not getting the value they deserve from their leads, and it's time to understand what a contractor lead is and why most aren't worth what you're paying.
According to 2025 industry data, the average contractor sales funnel conversion rate from lead to closed deal is around 20-25%. However, top performers can achieve up to 50% conversion rates. In this article, we'll explore the contractor sales funnel, conversion rates, and how to benchmark your own funnel.
Discover how to generate high-quality roofing leads without cold knocking, with a success rate of up to 25% conversion. Learn the best strategies for 2026 and boost your business.